Tag Archives: trademark registration
Obtaining ® For Your Trademark – Classification is Crucial – New Trademark Guidelines Regarding Service Mark Classification
By: Sharon Adams Every trademark application must identify the exact mark, and the goods or services that are associated with the mark. The Trademark Examination Guide (released in August 2014) makes clear that improper classification of the goods or services may result in rejection of the trademark application. The Guidelines […]
Obtaining ® For Your Trademark – Classification is Crucial – New Trademark Guidelines Regarding Service Mark Classification
By: Sharon Adams Every trademark application must identify the exact mark, and the goods or services that are associated with the mark. The Trademark Examination Guide (released in August 2014) makes clear that improper classification of the goods or services may result in rejection of the trademark application. The Guidelines […]
When Being The Best Is Not Enough . . .
Dunkin’ Donuts has found the hard way that being the self-styled best isn’t good enough. The United States Patent & Trademark Office has refused to register its slogan “Best Coffee in America,” as being merely descriptive and not having a secondary meaning to consumers. Dunkin’s prime claim to trademark registration is that the slogan became distinctive over the […]
